I've covered Goop and the wellness industry for years, and when I booked my ticket ($855.91, which included a stateroom with a balcony and the cruise's basic drink and meal package), I still quietly hoped the trip would have a hint of Paltrow's initial vision for Goop at Sea before the pandemic scrapped it. No Goopies, no wellness warriors, and none of the glamorous staffers from Netflix's "The Goop Lab." In fact, nobody I spoke with knew they were aboard a Goop cruise at all, even the few who attended Goop events. Instead, I found myself among a group of quintessential cruisers - cargo shorts, leggings,įlip-flops - all there for nothing but a good time among slot machines and daiquiris. I arrived with unbrushed hair in a wrinkled midi dress and yellowing Air Force 1s, picturing the inevitable gaggles of pristine, thin women who'd already be on board sipping the new smoothie I'd heard Paltrow enthuse over on "The Goop Podcast." My flight from Philadelphia had been canceled at the last minute, which forced me into a very delayed layover. Still, I dreaded greeting the 298 other passengers as I hurried up to the dock just 30 minutes before we were due to set sail. Nor would she, or any Goop higher-ups, be on the other three Goop at Sea cruises scheduled for 2021. Paltrow was not aboard the Summit, which set sail from the Port of Miami on October 9.
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As the six-night cruise wore on, I began to realize I may well have been the only passenger who'd booked a ticket with Goop's offerings in mind.
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I didn't face any competition for any of Goop's other onboard events, either. When I was connected with the guest-relations desk, they told me I was the only person to sign up.